Here at The Rider Firm, we’ve been asked before what makes our 4 Season wheels special. Sure, they’ve won awards for their design and durability, and have been found on builds of some of the most desirable all-road framesets in the world, but how do we actually identify wheelsets in our 4 Season range?
The philosophy behind the design of these wheels relies on two key tenets; the first of which is that all wheels HUNT design are purpose-focused (that is, with a specific usage in mind, rather than a price point). Secondly, we believe that buying winter-specific equipment should take the form of something slightly more than ‘just buy what’s cheap and heavy’. Many riders out there will take an old unused frame, slap on some cheap wheels and mudguards, and hit the road for the winter. While there is absolutely nothing inherently wrong with that (we’ve all been there and done it), there are increasingly many cyclists looking to equip themselves for winter riding with kit that is specifically designed for the task at hand. Just because you’re training in the winter, doesn’t mean you should do it slowly!