Racing is our party
The season opener at Santa Vall Gravel set the tone. Dust (or should we say mud) in the air. Heart rates pinned. Hours of adrenaline, ecstasy and tunnel vision. A rush that bleeds into the aesthetics of the images they share: high contrast, sweat-slicked, a little chaotic, always intentional.
“Races are our party.”
That’s not a metaphor. It’s a mindset.
During the week, the work is honest. Structured sessions. Long miles. Repeats that sting. But it’s never solitary. They ride together. Travel together. Spend time off the bike the same way they race — close, connected, dialled in.
Girona became their proving ground this winter. A week of training camp miles on the Catalan tarmac, calibrating form and sharpening focus. Between coffee stops and motor-paced efforts, the vision got clearer: this isn’t about fitting into the current scene. It’s about shifting it.
The Mental Zone
At its core, Hearthouse Racing lives in what they call the mental zone for bike racing. That fragile space where instinct overrides doubt. Where speed turns into flow. Where friendship turns into trust at 60 km/h through a city-centre corner.
True friendship is not a marketing line here — it’s infrastructure. You can see it in the way they line up shoulder to shoulder, and in how they debrief after the finish. They are building something collective in a sport that often rewards the individual.
Customization plays a central role. Bikes, kit, visuals — everything is tuned to reflect a balance between aesthetics and performance. It’s deliberate.
“We want to embody a modern, exciting, and contemporary version of cycling. This sport can only evolve if it moves with the times – and that inevitably means it has to look good.”
It’s a clear stance. And they’re backing it up with watts.
