We started working with Gosse almost exactly a year ago, to help us better understand cyclocross as being one of the most demanding disciplines out there on your equipment - especially your wheels! Every sponsorship avenue we explore, must revolve around the principles of innovation and development. Working closely with Gosse is no exception. The fact that he's a super nice guy & a pleasure to be around... well that's just a welcome bonus

There are two things you need to know before you meet Tydeman. First, he's probably faster than you. Second, you'll be stretched to find someone who gets so stoked on riding. The combination of these two factors makes for a dangerous mix. So we decided at the very last minute to see what makes Tydeman tick as we wrap up the Hill Climb season.

When selecting a wheelset to get you through the darker, colder and wetter months, it is essential to look past whether you have rim or disc brakes. At Hunt, we relish in smashing through the winter miles. If this is a morning commute to work, an hour jaunt early on Saturday or an all-day winter epic on Sunday – getting a wheelset to match your needs will make those miles pass by more easily (and save trashing your good wheels come summer).

The Peaty’s guys have been killing it lately! From supporting top-level teams competing in the Enduro World Series and UCI Downhill to taking on the road tubeless revolution with British Continental team Canyon Eisberg. We even had the chance to meet up with Tom, Bryn and the man himself, Steve Peat, for a few beers and a ride at legendary Wharnecliffe Crags! These guys are super passionate about what they do and how they can make products which help riders have a better experience when out on the trails or roads.

Stephen Bates is more than just a bike rider. He is an adventurer, World Champion, Olympian and being a vision impaired rider and inspiration to what is possible. Coming off his win at the recent World Championships in Vancouver, Canada on the Velodrome, Stephen decided to take on a more endurance-focused challenge. Here is his story riding from Edinburgh to the North Sea.

Alex Paton displayed his pure grit & determination to come away from the Tour of Britain with the red sprinter's jersey. After a thrilling finale on the final day in London, the 28-year-old won the final intermediate sprint of the eight-day race ahead of Matt Holmes, who fought him all week.

The fight for the jersey ended with a long 1km sprint with Paton going deep into his reserves to respond with a perfectly timed response to Holmes' long attack, which would have seen him take the jersey had Alex not taken any points. We might be biased, but we like to think Paton's forward-thinking approach to wheels & tyres (big fan of tubeless, and races on 60-65psi!) contributed to his ability to tie up the jersey.