Kai Luge: Reset, Reflection & Riding Between the Lines.
Mallorca in January isn’t about chasing segments. It’s about space. We met Kai Luge during his annual reset on the island — a time he consciously uses to slow down, recalibrate...
The Architecture of Aches and Amore: Ten Years of MOGAST
Images by Paul Müller There is a specific kind of gravity found only in the Valtellina. It isn’t just the pull of the earth against a climbing wheel; it is...
Riding in Malaga
Recently, our Chief Technical Officer, Daniel, swapped grey UK skies for the sunny roads of Malaga to join New Generation on a cycling adventure.
Ama Nsek: Project Colombia
Hi, everyone! My name is Ama Nsek and I’m a Privateer Pro Cyclist and 3x US Champion on the Road. While many people know me for my explosive sprint, I...
From Berlin to the Costa Blanca: Julian Roberts’ Journey Through Cycling Culture
Sometimes the best conversations start with a simple coffee. We sat down with Julian Roberts — rider, creator, storyteller, and the mind behind Pedaling Through Life and Label Collective —...
What a CAADASTROPHE!
For anyone who has spent time in the underground corners of cycling culture—where nostalgia meets obsession and anodized aluminum still reigns supreme—the name @caadastrophe will feel familiar. Behind the handle is...
Racing Fever in the Heart of Düsseldorf: Rund um die Kö.
Before we dive in, we want to take a moment to say thank you. NonStopFeelings have been more than just a team for us – they’ve been a spark in...
Crossing Borders XL
When we teamed up with our friends from Schicke Mütze for the Crossing Borders XL ride, we knew we were in for something special. Riding 265 kilometres through Germany, Holland,...
What It’s Really Like to Race the National Crit Series in the UK
Words by: Tom Couzens What is the UK National Crit Series? Every July, the UK National Criterium Series comes to town — and for me, it marks one of the...
Big Stages, Bigger Smiles: Tour de France Femmes
A recap in photos of our time with Team Coop-Hitec Products at the 2nd edition of the Tour de France Femmes.